Case Studies | Prabesh Kharel E-commerce Growth Results

Meta Ads Campaign

A fashion brand had strong products but inconsistent acquisition. The goal was to improve campaign structure, creative testing, and landing page alignment so ad spend could scale with more confidence.

6.2X ROAS 60 Days 34% CPA Drop

6.2X

Problem

Campaigns were split across too many small ad sets, creative testing was slow, and the store had no clear offer path.

Solution

We simplified the campaign structure, launched creative angles by buyer intent, and matched ads to dedicated landing pages.

Results

The brand reached 6.2X ROAS, lowered acquisition cost, and identified two creative angles that could scale reliably.

Email Marketing System

A growing brand depended heavily on paid traffic but had weak retention. We rebuilt the email and SMS system around lifecycle behavior, offers, and purchase timing.

38% Revenue From Email 90 Days 300% Email Lift

38%

Problem

The brand had only basic campaigns, no strong segmentation, and abandoned-cart flows that did not address objections.

Solution

We added core flows, segmented customers by behavior, and created campaign themes around education, urgency, and social proof.

Results

Email became a major revenue channel, generating 38% of total sales while improving repeat purchase behavior.

CRO Implementation

A store had steady traffic but a weak purchase rate. We focused on customer objections, page clarity, offer presentation, and checkout friction.

2.4% Conversion Rate 0.8% Starting Point 90 Days

2.4%

Problem

Product pages lacked trust signals, the offer was unclear, and analytics showed high drop-off before checkout.

Solution

We rewrote key page sections, improved above-the-fold clarity, added proof blocks, and tested offer framing.

Results

The store moved from a 0.8% conversion rate to 2.4%, creating more revenue from the same traffic base.