Email
Start with core flows
Welcome, abandoned checkout, browse abandonment, post-purchase, winback, and VIP flows create the foundation for consistent email revenue.
Segment by behavior
New leads, first-time buyers, repeat customers, and inactive subscribers need different messages. Better segmentation usually improves both conversion and deliverability.
Plan campaigns around moments
Use product education, social proof, objections, seasonal hooks, and urgency. A good campaign calendar gives subscribers useful reasons to buy.
Measure the right signals
Track revenue, click rate, conversion rate, unsubscribe rate, spam complaints, and flow performance by step. Improve the weakest point first.
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